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Located prominently on Highway 280 in the heart of Alexander City, Alabama, The Sure Shot Outdoors has been a staple in the community for over two decades. With its establishment in 1998 and a significant relocation in July 2017, The Sure Shot blends the charm of a small-town shop with the capacity to serve the larger cities nearby. Notably, it prides itself on being locally owned and operated, signifying a deep-rooted commitment to both the community and its customers.


  • Scott Watson – Owner
  • Michele Warren – Assistant Manager
  • Kim Baird – Office Manager
  • Zack Hall & Paige Hendrix – Sales Associates

Product Offerings:

  1. Firearms:
    • Stocked with top handgun and long gun brands suitable for hunting, self-defense, or competition shooting.
    • Wide range of ammunition and shooting accessories such as optics, holsters, and gun cases.
    • Exclusive services include mounting and boresighting guns or scopes purchased in-store for free.
    • Unique options to buy, sell, trade, or consign firearms, even accommodating large estates.
  2. Hunting Accessories:
    • Comprehensive hunting needs are met, from scents and calls to ground blinds and tree stands.
    • Assists hunters with feed plots, providing game cameras, feeders, and supplements.
  3. Apparel:
    • An eclectic mix of hunting gear, work wear, and casual clothing from renowned brands like Browning, Drake, and Ariat.
    • Customization options with printing and embroidery available for t-shirts, hats, and more.
  4. Lifestyle:
    • Beyond hunting, The Sure Shot offers products for tailgating and Camping, including Camp Chef grills and Lodge cookware.
    • Perfect gifting solutions with leather wallets, pocket knives, sunglasses, and gift cards.

Customer Feedback:


  • Competitive prices that offset the cost and time of traveling out of town.
  • The store boasts a wide range of products, with some customers particularly praising their Ariat collection.
  • Staff have been consistently described as friendly, knowledgeable, and helpful, especially for hunting needs.
  • Positive in-store experiences, with some customers highlighting the “family feel” of the store.


  • Some customers have mentioned issues with product availability and potential miscommunication regarding promotions.
  • There have been isolated incidents of customers not feeling acknowledged or satisfied with the service provided.




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Safety Measures
Facility Maintenance
Amenities and Services
Diversity of Shooting Experiences
Noise Management
Price and Membership
Environment and Surroundings
Customer Service
Community and Culture

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Opening Hours

  • Monday 10:00 AM - 05:00 PM
  • Tuesday 10:00 AM - 05:00 PM
  • Wednesday 10:00 AM - 05:00 PM
  • Thursday 10:00 AM - 05:00 PM
  • Friday 10:00 AM - 05:00 PM
  • Saturday 10:00 AM - 04:00 PM
  • SundayClosed