Sure Shot Outdoors

Located prominently on Highway 280 in the heart of Alexander City, Alabama, The Sure Shot Outdoors has been a staple in the community for over two decades. With its establishment in 1998 and a significant relocation in July 2017, The Sure Shot blends the charm of a small-town shop with the capacity to serve the larger cities nearby. Notably, it prides itself on being locally owned and operated, signifying a deep-rooted commitment to both the community and its customers.

Team:

Scott Watson – Owner

Michele Warren – Assistant Manager

Kim Baird – Office Manager

Zack Hall & Paige Hendrix – Sales Associates

Product Offerings:

1. Firearms:
   • Stocked with top handgun and long gun brands suitable for hunting, self-defense, or competition shooting.
   • Wide range of ammunition and shooting accessories such as optics, holsters, and gun cases.
   • Exclusive services include mounting and boresighting guns or scopes purchased in-store for free.
   • Unique options to buy, sell, trade, or consign firearms, even accommodating large estates.
2. Hunting Accessories:
   • Comprehensive hunting needs are met, from scents and calls to ground blinds and tree stands.
   • Assists hunters with feed plots, providing game cameras, feeders, and supplements.
3. Apparel:
   • An eclectic mix of hunting gear, work wear, and casual clothing from renowned brands like Browning, Drake, and Ariat.
   • Customization options with printing and embroidery available for t-shirts, hats, and more.
4. Lifestyle:
   • Beyond hunting, The Sure Shot offers products for tailgating and Camping, including Camp Chef grills and Lodge cookware.
   • Perfect gifting solutions with leather wallets, pocket knives, sunglasses, and gift cards.

Customer Feedback:

Strengths:

• Competitive prices that offset the cost and time of traveling out of town.
• The store boasts a wide range of products, with some customers particularly praising their Ariat collection.
• Staff have been consistently described as friendly, knowledgeable, and helpful, especially for hunting needs.
• Positive in-store experiences, with some customers highlighting the “family feel” of the store.

Weaknesses:

• Some customers have mentioned issues with product availability and potential miscommunication regarding promotions.
• There have been isolated incidents of customers not feeling acknowledged or satisfied with the service provided.