Firing Line

Step into a world where history and modern shooting sports converge at The Firing-Line — Aurora, Colorado’s premier firearms superstore. With an expansive 15,000 square foot standalone facility, The Firing-Line is not just another gun shop; it’s a destination for firearm enthusiasts who demand variety, quality, and knowledgeable service.

Key Features:

Vast inventory of over 1500 firearms for every purpose, from self-defense pistols to high-end hunting rifles.
An indoor shooting range, providing a space for both seasoned shooters and newcomers.
A staff boasting over 200 years of combined experience, ready to share their expertise and a friendly smile.
Competitive pricing on par with or exceeding what’s offered by larger chain stores.
A specialty section, THE COLLECTORS CORNER, featuring high-grade and collectable firearms for discerning collectors.

Services Offered:

Buy, sell, and trade options for firearms.
A wide array of accessory lines, including optics, holsters, knives, and more from top brands.
A comprehensive range of quality ammunition for various shooting needs.
Special orders and requests handled with ease, ensuring customers find exactly what they need.
An indoor shooting range open seven days a week with equipment rental options and membership benefits.
NRA-certified instruction classes covering a range of firearm disciplines and safety courses.

Customer Experiences:

Reviews highlight the store’s expansive selection and experienced staff, with special commendation for the assistance provided with complex paperwork and processes, like ATF paperwork for suppressors.
The shop’s inviting atmosphere and exceptional customer service are frequently praised, making both first-time buyers and seasoned enthusiasts feel at home.
However, some customers have noted that while the range is well-suited for beginners and casual shooters, it may not cater to those seeking more intensive training due to its shooting pace restrictions.
Comments reflect a mixture of experiences with the store’s ambience and staff demeanor, with some finding certain staff members less than helpful, while others receive top-notch assistance.
Pricing and trade-in value fairness have been called into question by some, although many have had satisfactory purchase experiences.