>Located prominently on Highway 280 in the heart of Alexander City, Alabama, The Sure Shot Outdoors has been a staple in the community for over two decades. With its establishment in 1998 and a significant relocation in July 2017, The Sure Shot blends the charm of a small-town shop with the capacity to serve the larger cities nearby. Notably, it prides itself on being locally owned and operated, signifying a deep-rooted commitment to both the community and its customers.
Team:
- Scott Watson – Owner
- Michele Warren – Assistant Manager
- Kim Baird – Office Manager
- Zack Hall & Paige Hendrix – Sales Associates
Product Offerings:
- Firearms:
- Stocked with top handgun and long gun brands suitable for hunting, self-defense, or competition shooting.
- Wide range of ammunition and shooting accessories such as optics, holsters, and gun cases.
- Exclusive services include mounting and boresighting guns or scopes purchased in-store for free.
- Unique options to buy, sell, trade, or consign firearms, even accommodating large estates.
- Hunting Accessories:
- Comprehensive hunting needs are met, from scents and calls to ground blinds and tree stands.
- Assists hunters with feed plots, providing game cameras, feeders, and supplements.
- Apparel:
- An eclectic mix of hunting gear, work wear, and casual clothing from renowned brands like Browning, Drake, and Ariat.
- Customization options with printing and embroidery available for t-shirts, hats, and more.
- Lifestyle:
- Beyond hunting, The Sure Shot offers products for tailgating and Camping, including Camp Chef grills and Lodge cookware.
- Perfect gifting solutions with leather wallets, pocket knives, sunglasses, and gift cards.
Customer Feedback:
Strengths:
- Competitive prices that offset the cost and time of traveling out of town.
- The store boasts a wide range of products, with some customers particularly praising their Ariat collection.
- Staff have been consistently described as friendly, knowledgeable, and helpful, especially for hunting needs.
- Positive in-store experiences, with some customers highlighting the “family feel” of the store.
Weaknesses:
- Some customers have mentioned issues with product availability and potential miscommunication regarding promotions.
- There have been isolated incidents of customers not feeling acknowledged or satisfied with the service provided.
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